Peamill

While working as a contract designer at Pearmill, I supported a range of client-facing growth initiatives across multiple SaaS accounts. In parallel, I led the design and build of internal landing pages used across the agency’s own marketing initiatives, including service offering pages, webinar landing pages, and campaign-specific pages designed to support lead generation and growth.

The work required balancing strong conversion principles with a consistent visual language that aligned with Pearmill’s brand.

Approach

Each landing page was designed in Figma with a clear focus on hierarchy, messaging clarity, and conversion flow.

All pages were then developed and implemented in Webflow, enabling fast iteration, responsiveness, and easy updates for internal teams.

Key contributions

• Designed high-conversion landing pages for internal marketing initiatives
• Applied CRO best practices to layout, content hierarchy, and CTAs
• Built and launched pages in Webflow for speed and scalability
• Supported ongoing updates and iterations across multiple campaigns
• Worked closely with growth and marketing teams to align design with acquisition goals

Outcome

The landing pages supported Pearmill’s internal growth efforts by providing flexible, conversion-focused assets that could be rapidly deployed and iterated on. The Webflow builds allowed the team to easily adapt pages for new campaigns, services, and webinars without ongoing development support.