Scope
• Co-founded the product and led design from concept to launch
• Defined the visual direction, brand identity, and tone of voice
• Designed the full product experience, from UX wireframes to final UI
• Created a custom illustration system to support a light, friendly, and emotionally safe visual language
• Designed in-app assets, onboarding flows, and marketing visuals for App Store presence
Approach
The design focused on simplicity, warmth, and accessibility, ensuring the app felt supportive rather than overwhelming. Illustrations played a central role in making the experience feel human and inviting, while clear UX patterns helped establish daily usage habits.
Outcomes & Recognition
Aside from helping thousands of users with their mental health (especially relevant as the app was launched just before Covid-19), we also gained a lot of recognition from Apple in Spain, being repeatedly featured in the App Store, leading to rapid growth.
• Gained strong early traction on the App Store
• Repeatedly featured by Apple
• Invited to an Apple marketing workshop for independent app developers in Madrid
• The project later expanded into About Mindful, a content platform focused on mindfulness, movement, and wellness
