Demand IQ

Demand IQ is a B2B SaaS company. I collaborated as an independent designer on a short-term engagement to support marketing and acquisition efforts.

Scope

• Designed landing pages to support acquisition campaigns and product messaging
• Iterated on page structure and visuals based on testing insights and stakeholder feedback
• Created paid ad creatives aligned with landing page concepts to ensure visual and messaging consistency across the funnel
• Worked closely with marketing stakeholders to translate complex product value into clear, conversion-focused designs