Vectara
Vectara is a SaaS company exploring new positioning and visual direction. While working via Pearmill, I was tasked with designing an alternative visual concept to be tested against their existing brand.
Scope
• Designed an experimental visual identity for testing purposes
• Created a landing page applying the new visual direction
• Supported CRO experimentation by providing a distinct design variant for comparison against the existing brand
Veho
Veho is a logistics and delivery platform undergoing a company rebrand. As part of this transition, their marketing landing pages required a full visual update.
Scope
• Redesigned all marketing landing pages to align with the new brand identity
• Applied the updated visual system consistently across page templates
• Supported conversion optimisation initiatives following the rebrand
Pathrise
Pathrise is a career acceleration platform focused on outcomes-driven growth. The engagement centred on ongoing optimisation of marketing landing pages.
Scope
• Designed landing pages for continuous A/B testing and optimisation
• Iterated on layouts, hierarchy, and messaging based on testing insights
• Supported long-term CRO initiatives through repeated design experimentation
